Automotive

Automotive advertising is a significant source of revenue for publishers. Automotive ad revenue in newspapers was down over 20% within the last year. Combat this disturbing trend with Fox's Automotive Integrated Marketing Solutions.

These innovative, complete, customized campaigns include eye-catching inserts or direct mail pieces that may be die cut to increase attention. Each campaign includes a contest that ensures that every piece is a winner. Grand prize cash giveaways are provided by insurance at no risk to the publisher or advertiser. Readers must visit the dealership to claim their prize, either cash or merchandise, or a low cost promotional item. Once the prospect gets to the dealership, point of purchase materials such as balloons, posters, banners and pennants, announce the sale and complete the campaign.

Each campaign includes:

• Pre-Designed Printed Materials
  • Inserts
  • Direct Mail
  • Or Both
• Scratch-Off Contests
  • Insurance for Cash or Merchandise Prizes
  • 200 Promotional Item Giveaways
• In-Store Marketing Materials
  • Banners
  • Posters
  • Balloons
  • Pennants
  • Hang Tags

Automotive Calendar Campaigns

• Explosive 4th of July Savings Event

Automotive Event Campaigns

• 72-Hour Sales Event
• Red Tag Sales Event
• Month End Sales Event
• Inventory Reduction Sales Event
• Used Car Blowout Sales Event